Baby Boomer Wave Surges Internet Marketing

Any Baby Boomer would gladly explain the power of this generational group when it turns its attention to anything 'under the sun'. Why are businesses and marketing just now getting the real scoop on Baby Boomers? That question hasn't been answered, but no doubt most busniesses are beginning to wake up to the Baby Boomer Wave phenomena.

Woe to the business that attempts to get the Boomer dollar by appealing to their advancing age as versus the traits they claim and seem to have. This is the ageless generation, and a marketer better remember it.

Jenna Wortham at the New York Times wrote her confirmation of the Boomer wave and noted the following: A recent report from Forrester Research indicates that while it might be tempting to categorize all aging Americans as techno-dinosaurs and Luddites, more than 60 percent of baby boomers are avid consumers of social media like blogs, forums, podcasts and online videos. That’s up from roughly 40 percent a year ago.

Be careful of any statisitcs you read on Boomers prior to 2009. In fact an executive comment made by Forrester in March says: "Baby Boomers aren't technology Luddites; in fact, more than 60% of them consume socially created content. You'll also find Boomers leaving their opinions on Web sites and even joining social networks. Yet this group isn't as active as younger generations, so to reach Boomers, start with sponsoring or creating social content since they're not as willing to create blogs, videos, or audio. We also recommend allowing Boomers to share their opinions with others by enabling comments, ratings, and rankings on Web sites".

So to make the warning to marketers clear:

"May those who have Eyes, See; and those who have Ears, Hear."

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[Internet Millions]

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