Facebook Leading the Way

According to Nielson, ten percent of internet time is spent on social media. What particular media is leadin? Facebook ! In fact, the amount of time spent on- line increased 710% year after year. From April 2008 until April 2009, Facebook users increased their time online from 1.7 billion minutes to 13.9 billion.

Nielson reports: "Time spent on social network sites is also expanding: Across the globe in 2008 activity in ‘Member Communities’ accounted for one in every 15 online minutes - now it accounts for one in every 11. In Brazil the average is one of every four minutes and in UK it’s one in every six minutes."

It isn't all Generation Y...See the Baby Boomers?

The Facebook audience is broadening as it moves away from being a social medium just for a young audience. Time has factored Facebook into the mainstream arean bringing along a marketing interest in how to use it for advertising purposes. Nielson also finds: "From December 2007 through December 2008, Facebook added almost twice as many 50-64 year old visitors (+13.6 million) than it has added under 18 year old visitors (+7.3 million)".  

Complaints abound from the younger audiences as the "Age Wave" surges the media platform with its presence, sending business and marketers in frantic directions to tap into this massive segment of consumers.