We are all watching, listening, and maybe participating in Social Media as the power of new communications presents itself as an an ever-changing phenomena to be contended with and adapted to. So it is a wise thing to use social media marketing to your business advantage.
Yet, using social media is not the quite the same as social media marketing. Then what is the purpose of using Facebook, Twitter,LinkedIn in a business? To get people talking about your business! It works, but using it properly to promote your business image is important. Afterall, you don't want to come across on Twitter as trying to "spam" someone.
Begin your experience with social media marketing by getting to know your audience.